You do a quick search online on how to promote yourself as a musician and everybody will tell you to use social media as much as you can.
Whether you’re here because you want to grow your personal account or a guitar repost page that you own, it doesn’t matter; we will talk about both.
Before I start, I want to talk about the terminology that I will use, just so that we’re on the same page.
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When I say ‘repost account’ I mean one of those big guitar pages that you see with hundreds of thousands of followers that post daily guitar content. For example @guitarsdaily:
These ‘repost pages’ always upload guitar videos, memes, lessons, and images, and rarely actually own the content, they mostly either get permission from the artist or give them credit for their work on the caption.
Now, when I say ‘personal account’, I just mean an Instagram page that will only be focused on yourself and your brand. For example @giacomoturra:
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Just like with anything, if there is a big opportunity, there is a lot of competition, and on Instagram, you will have a lot of that.
In this post, I will be showing you how to win at both scenarios (both personal and repost pages) and how to use all the traffic you get to your Instagram page, to make money, promote your music, or grow your network of musicians.
Here are some of the best ways to grow a guitar page on Instagram with real followers that actually care about what you do:
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Instagram has been starting to release search engine-like functionalities in which you can specifically search for phrases, so it’s not only hashtags and accounts what people would be able to look for inside the app.
This is great news for guitar players and musicians in general since it means more ways of getting discovered by new users.
Now, a good way to tell Instagram what your content is all about has always been to use hashtags, and that’s one of the main reasons why you should use them in the first place.
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Aside from that, they will really get your content out there, and just like Google does with keywords and websites, Instagram will do the same with your account.
Hosting the right giveaway, at the right time, can take your account from having no followers at all, to having a decent number of new people following you.
You then would just let as many people as people know about it so that they can start entering the giveaway and potentially bring their friends into the contest as well.
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But let’s say you don’t have that many followers, to begin with, then it wouldn’t make sense for you to do a giveaway unless you collaborate with an account with a big following so that they promote it for you on their respective pages.
@username is giving away an acoustic guitar, and the only way to enter is by following them and liking their last post. Make sure to go and check them out!
You can see that all people have to do to enter the guitar giveaway is to follow them on Instagram, like the post, tag three friends, and tell them which finish you’d choose in the comments section.
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What they did here was really smart, since, by people entering the giveaway, they get more engagement on the post (with comments and likes), and then they also bring in 3 potential users that could also enter if they want.
She gives amazing tips on how to run a successful Instagram giveaway and shares some tricks to make sure you get as much out of it as possible.
For example, one thing that I truly enjoyed was that she goes over some of the legal stuff that you should know before doing something like this and how you should be very transparent with how you choose a winner.
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She also talks about how some of the people that will follow you because of the giveaway will immediately unfollow you after, and how you have a very short amount of time to make a good impression and give them a reason to stay afterward.
First of all, don’t spam on other pages, and don’t self-promote while attempting to look like you’re not. People will know what you’re trying to do.
This may sound obvious but the reality of the matter is that by commenting on other people’s guitar photos and videos, you may be increasing your visibility a lot more than you might even think.
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Let’s say, for example, that a big guitar page uploads a cool video and you leave a genuine comment. And when I say genuine, I mean something that’s not being copied and pasted and that is actually relatable.
If that same post gets 100, 000 impressions, and out of that 100, 000 impressions, only 1% of users open the comment section, that’s about 1, 000 people that could see your comment and visit your profile.
What you can do is that, instead of trying to be the top post every time, you can simply reply to the most liked comment or one pinned comment.
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Being verified also really helps with this, Instagram prioritizes comments that are made by verified users more than those made by non-verified accounts.
If somebody leaves a comment on one of your posts, give it a like and reply to it, they took the time to do that, so appreciate it.
Even if it’s just a quick reply, I guarantee you that doing small things like this will go a long way. At the end of the day, is called social media for a reason, we’re supposed to be socializing with each other.
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Tell me what you think about this post in the comments section below! I will be replying to each one of you. 🎸
Your followers want to feel that you care about the same things that they care about, and since this is a very hobby-specific niche, then even more.
When somebody that doesn’t follow you comes to your page and sees that you have a community with people talking to each other and interacting, they will be more likely to follow your account.
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Well, by having a business profile you will be able to do that in a better way. And not only that but you can also start adjusting other areas on your page.
For example, if your audience is 80% based in China, and you are in the United States, then guess what, the time that you publish will influence the number of people seeing the post right after it gets posted.
If you didn’t know, Instagram takes how fast and positive the feedback for each post is, as a factor to determine how good that same content is.
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The fewer the people reacting to your guitar videos right away, the fewer the chances of getting free exposure from Instagram’s organic reach.
If you don’t get any likes or comments, Instagram’s algorithm will automatically think that what you are posting is low-quality or a lot of people are not interested in it.
As you can see from the image above, if we wanted to upload content on a Friday, our audience is most active at 12:00 pm.
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Eventually, after making this change, you will have a lot of data and information available for you to understand and interpret. Instagram analytics is key in understanding your demographics, evaluating your overall performance, and optimizing your content.
You can use engagement data such as comments, likes, and clicks in order to determine what type of post usually performs better.
If you see that a certain style usually drags more attention, then it would make sense for you to upload more similar content.
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We were just showing you some of Instagram’s business profile analytics such as Most Active Times and Gender. But there are so many other things that you should be considering:
Knowing where your audience is located, their age range, the number of accounts you reached, and total gained followers, are some of the things that will allow you to take a deeper look at how your account and content are performing.
There is no better way of reaching someone you don’t know, than making somebody who they are friends with, tell them about you.
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How so? Well, you could make it so that the only way to enter the giveaway is to tag other friends, and maybe even repost you on their stories.
Now, doing all this is not so difficult, but you have to ensure that the content is right and that you give your followers a way to engage and get their friends to do the same.
A study on 100, 000 Instagram profiles by Tailwind in 2017, found that the more often you post, the more likes you get and the more followers you get.
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The study established that those profiles that posted at least once a day get more likes and followers than those who post less frequently.
You can see that those users that posted 7+ posts per week saw a 56% follower growth rate, and those who posted 1 post per week only saw 14%.
Now, this doesn’t mean that
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