Brand names are all about marketing. I’ve had Cadillacs and a few Lincolns that frankly, IMHO, were “junk”. And I’ve had some Fords & Chevys that were tough and dependable. Well, marketing is no different when applied to guitars.
Fender, Gibson and Ibanez are the “top brands” and they drag their economy brands along – Squier, Epiphone, & Gio respectively. I’d just as soon play an Monoprice Indio Strat as a Squier Bullet Strat. The Indio costs nearly half what the Squier costs.
But a used Squier guitar will sell much faster than a used Indio. Some people will say that the resale value will hold better, but that’s actually not true. Let’s look at an example –
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A new Squier Affinity Strat currently costs $230. Once it leaves the store, it’s value drops by about $80. That’s a loss of over 1/3rd or 35%!
A new Indio Strat is currently $100. In like-new condition, it’s used, retail value is not likely to drop below $80, a loss of 1/5th or 20%.
Considering only brand differences, a Squier guitar would likely sell three times faster than the equivalent Indio. But when you mix in the price difference – an $80 guitar will likely sell three times faster than a $150 guitar.
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But there’s also the markup difference. You might be able to get that Indio, like-new, as low as $60 but that leaves only a $20 margin. That’s not enough profit to bother setting up, restringing, etc. Probably not enough to bother with the buying & selling process alone.
There are a lot of decent. lesser brand name electric guitars – Peavey; Schecter; Jay Turser; Silvertone; Dean; and many more. Overall, most are good guitars, but they don’t have the marketing behind them that Fender & Gibson have, and to a lesser extent, Ibanez also. So they often take a bit longer to sell and maybe they don’t fetch as much money as an equivalent top-brand guitar.
Now, like all things regarding market prices and popularity, there’s a good bit of locale and temporal things that can affect the numbers. If a band suddenly gets very popular and they’re playing cheap Glarry Telecasters.. well, you can expect Glarry Telecasters to get really popular. A guitar that’s popular in Nashville, might be cold in Chicago.
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Even an “excellent”/”like-new” guitar will probably need a setup and strings. In fact, a big part of my branding is that I don’t sell a guitar I haven’t personally checked out, setup and restrung. So when calculating your profit margin, you need to factor in the time and materials for doing whatever work the guitar will require.
If you’re just beginning and don’t have nut files yet, you’ll want to carefully inspect the nut slot heights and ensure they’re neither too low nor way too high. (
Move the G, B & e strings aside a bit and inspect those top few frets – at least the first five. If you see worn grooves, and don’t yet have a crowning file, radiused leveling blocks, etc. – then you need to walk away from this guitar.
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If the seller’s guitar looks great, then they’re probably wanting a higher price. Thankfully, (and strangely), most sellers don’t even bother to dust their guitars off. As in dating, appearances – especially first appearances – are very important.
Cleaning and polishing are simple tasks for you and give you a reason to pay less yet still sell higher after you’ve performed your magic. I use a Carnauba spray wax on laquer finishes and Nu-Finish car polish on poly finishes, for cleaning and shining.
More about this later, but always closely inspect the back of any swept-back headstock like most Gibson, Epiphone and PRS, etc. guitars have. These often get cracked and even if professionally repaired, the resale value drops dramatically – thirty to fifty percent!
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Another issue – and this can happen to any guitar, but seems more common on swept-back headstock designs, is separated fretboards. This condition can happen concurrent with a headstock/neck break. If there’s no headstock/neck issue and just the fretboard separation, it’s a quite fixable, yet serious problem. If the guitar tech is capable of a good refinishing/touch-up job along the edge of the fretboard after it’s been re-glued, there shouldn’t be too much drop in resale value.
If rust is bad, you may need to replace some screws. If you don’t yet have intonation screws, pickup height adjusting screws, pickguard screws, neck strap screws – some in various sizes and thread types, then you may need to pass. Naval Jelly (more on this later) and other tricks can help a lot but they have limits.
If pickup poles are corroded, it may be difficult to sell the guitar. Since loss of plating on the pickup poles doesn’t affect sound, you may consider installing pickup covers. Try to stock the ones without holes. That not only hides the corrosion but also keeps you from having to stock all different pole-spacing sizes and the inventory headaches that come with that.
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Various automobile polishes (see Meguiers), fine-grit sandpaper and nail polish are handy to keep around for fixing minor blemishes in guitar bodies. If you have a bit of talent or time to learn on YouTube, you might consider an air brush set for fixing blems. (This is a question that is often given subjective answers. Most respond by stating their favorite brands. While others base their recommendations on their limited experiences. These responses are acceptable, but they have a narrow range of perspectives.
We used our extensive database of guitars to rank the brands based on real-world ratings. This way, our selection reflects the opinions of thousands of guitar owners, not just a few.
Note that we focused on guitars that more people can actually afford. So we decided to have a price ceiling of $2000.
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This means that only brands with highly rated guitars priced below $2000 were eligible. This is why Collings, Maton, Gibson and other high-end brands did not make the list. For more information, please read the Methodology section at the bottom of this article.
It was established back in 1833 by Christian Frederick Martin and is credited as the creator of the first acoustic guitar in the USA.
It is rare for any brand or company, to stay in business this long. This longevity speaks volumes about the exceptional quality of Martin guitars.
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The company started small in New York City but has grown to receive worldwide acclaim. Martin's main claim to fame is the iconic dreadnought shape, which the company developed.
Over their long history, Martin guitars have been played by artists as diverse as Mark Twain. David Crosby, Chris Cornell, John Mayer, Valerie June, and Ed Sheeran.
The Martin D-15M and the Martin 000-15M are Martin's best-rated acoustics in the sub $1, 500 price range. Both models continue to gather almost perfect ratings across multiple review platforms.
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They also have great quality mid-tier guitars with small bodies. This includes the Martin D Jr. and the popular Martin LX series. The superb ratings of their guitars meant that Martin is deserving of the top spot in this guide. It is currently leading the pack as the best acoustic guitar brand to get in the sub $2000 price range.
As a Martin guitar owner, I have to say that there's something special about their instruments. Their iconic logo never fails to catch the attention of musicians. They are quite pricey, but the benefits make them worth saving up to.
From its humble workshop beginnings, Guild Guitars quickly rose to fame in the '60s. At that time, it was competing toe to toe with top acoustic guitar brands like Martin.
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Guild's acoustic designs did not veer from familiar territory. But they were known for being one of the good guitar brands when it comes to playability and tone.
They made a big impact in the acoustic guitar industry by being the first to mass produce a cut-away model. These days, cutaway models are industry standard, especially for acoustic-electric guitars.
But all is not lost. There have been big improvements in quality under Cordoba's ownership. And this sentiment is reflected in reviews across many retailers.
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In particular, the Guild M-20 gets rave reviews for its build quality, playability, and warm guitar sounds. These high ratings helped Guild jump up to the 2nd spot. They outranked more famous guitar brands like Taylor and Fender.
Compared to other brands, Guild is a small manufacturer. This means delays in production and releases. But fans are hoping for Cordoba to ramp up production.
Many are waiting for modern reproductions of iconic Guild acoustics. Including the 12-string Guild guitar that SRV used in his MTV unplugged performance. With these releases on the way, I wouldn't be surprised to see Guild retaining its spot as one of the best guitar brands acoustic for a long time.
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Seagull may not be as popular as some of the acoustic guitar brands here, but they have an almost cult-like following. And these fans can give you a long list of why Seagull is the best brand of acoustic guitar for them.
At the top of this list are the solid tops
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